InstaMojo, a website that currently allowing users to give things away for free, has raised money from angel investors Rajan Anandan and Sunil Kalra, InstaMojo co-founder Sampad Swain told MediaNama. Founded by a team of four (Swain, Aditya Sengupta, Akash Gehani, and Harshad Sharma), InstaMojo will integrate a payment gateway and start allowing its users to sell goods online by the middle of next month. But how is it different from Gumroad? The website is building traction by allowing users to give away anything for free - for example, author Vijeyendra Mohanty is giving away copies of his ebook Ramayana 2.0 away for free (I've claimed a copy), another user gave away Angry Bird pens, and we've even noticed people giving away an hour of their time to anyone who wants to claim it. Swain says that Gumroad started by allowing users to sell things online, but the biggest challenge in the marketplace is user trust. "When people are buying from ebay, they're buying because they trust ebay as a brand. We flipped the model, saying buying and selling will happen, but we how about you give stuff away, and get goodwill. It will build credibility and trust, even before we go for the selling model. We want to make Instamojo more social. There is also anonymity in gumroad, which we don't want at InstaMojo." In addition, Instamojo will focus on selling only virtual goods and digital content. "It's a zero inventory model. You can sell one item to a million people, and…
