Vuclip, a mobile video search and delivery startup, has launched a new video destination ‘Vuclip TV‘ which will allow users to watch popular Indian and International television shows on their mobile phones. The company claims to offer more than 4,000 video clips from TV shows in Hindi, Telugu, English and other languages, with new videos being added on a regular basis. The company claims to support 5,500 different handsets including feature phones.

Content Tie-ups: Vuclip TV has tied up with content providers like NDTV, UTV, India Today, 9XM, Maa TV, Yoboho to offer content spanning across multiple categories like daily soaps, reality shows, interviews, TV gossip, contests, horror shows on the portal. In addition, the portal will also offer updates about TV Shows and behind the scenes content among others.

Our Experience: At the time of writing this post, we found that the site offered TV clips, unseen footage from TV shows and on the sets clips. Among the shows currently being offered include Sony’s Indian Idol, Zee’s DID Lil Masters, UTV’s Big Switch, Emotional Atyachar, Live My Life, Up Close & Personal PZ and 9XM’s Bakwas Bandh Kar. There is an integrated search feature and users can filter results to show only videos or images or choose how many videos should be displayed in a page. There are also two ad slots on each page – one before the content and one after content and there is a recently viewed section which allows users to browse through their recently viewed videos. On individual video pages, users can stream the videos using the phone’s inbuilt media player or share the video on Twitter and Facebook.

That being said, we observed that some shows listed on the portal offered an entirely different list of clips unrelated to that specific show. For instance, when we selected ‘Up Close & Personal PZ’ show, we weren’t able to locate any clip from that show, rather we saw an assortment of Bollywood clips. The site also allows customization including visual themes, option to play videos longer than 10 minutes, display adult content and limit the number of search results.

Starlight Cinema: In November 2011, Vuclip had launched a mobile movie portal, ‘Starlight Cinema’ and claimed to offer more than 9000 movie clips in 13 Indian languages including Hindi, Marathi, Bengali, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam. The company had partnered with UTV Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and MAA TV to offer clips, trailers and first looks from Bollywood titles like Rajneeti, Guzaarish, Once Upon a time in Mumbaai, 7 Khoon Maaf, upcoming titles like Barfee, Agneepath, Rowdy Rathore and latest Hollywood movie trailers.

Vuclip had also stated its plans to offer mobile micro-sites for the various regional languages, kick staring with a channel for South Indian movie clips which featured clips from Telugu, Tamil and Malayalam movies. The company had also raised $8 million from New Enterprise Associates (NEA) and Jafco Ventures in its Series C round of funding in May 2011.