Noida-based TV guide, iDubba has raised angel money from a group of angel investors including -- Rajan Anandan (Google India MD), Srikant Sastri (Vivaki India head), and Abhishek Rungta and Pallav Nadhani (seeders.in). iDubba didn't disclose the amount of investment it received, but Rabi Gupta, Co-Founder of iDubba told MediaNama that the investment will be used for technology development, research, marketing and sourcing content uploaders for the site. Launched in 2010, iDubba was a part of The Morpheus' 6th batch. iDubba recently had a design overhaul and has added new features like alerts based on keywords and other interesting things like Live, Premiere and IMDB, rewards for watching TV, and a recommendation engine. To date, iDubba has seen total of 70,000+ activities of which over 25,000 have happened in last 3 weeks, it claims, and over 1200 people are actively Tuning in to the programs. It has over 150 Indian channels (which means, it's not covering every single channel) and over 18000 shows and movies in its database. No Monetization Plans Yet Currently, iDubba does not have any monetization plan in place but will be concentrating on building its user base. In later stages, iDubba plans to do targeted advertising on its mobile apps. Apart from that, it also plans to monetize from the user behavior data gathered from the website. Features The TV Guide lets users Tune-in to a channel or a TV Show, set an alert for an upcoming TV program and get points in return for each user activity. Users can also share what they are watching…
