Update: We spoke with Keshav Bajaj, VP-Business Development at Nimbuzz who informed that the move is inline with the company's efforts to develop a recommendation engine, which would encourage users to upgrade their existing handset, after a specific time period, which would differ across handsets. He said that it will also help the company in monetizing its operations, since Nimbuzz IM being a free service does not offer a monetization method. When asked about meeting expenditure on manpower and logistics, he responded that the company will not invest a lot of capital on e-commerce, and that the same man power will be used for managing operations. He added that the "company's engineers had a higher caliber than normal PHP engineers." On managing iPhone 4S bookings for Aircel: Bajaj informed that Ncarry was simply powering the e-commerce front for Aircel and that Drive India was distributing the handset for the carrier. On competition: Bajaj said that the company does not want to compete with existing e-commerce players. He also denied pushing the e-commerce front as a means to raise new funding. Although, the company claims that it is developing its recommendation engine and the e-commerce website is the first part of the plan, we feel that there's still lack of clarity on how developing a recommendation engine or getting into e-commerce will help the company monetize without any incremental investment. Earlier: Mobile instant messaging and VoIP company Nimbuzz has ventured into e-commerce, launching a new website Ncarry.com, to retail mobile handsets. The company, through…
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