Updated below: This just in: the SMS Spam regulations for India will be applicable on the 27th of September 2011, according to a notice from the Telecom Regulator TRAI. This follows an earlier statement from Telecom minister Kapil Sibal last month, that SMS Spam - rather, the incessant unsolicited 'mobile marketing' via Bulk SMS providers - will end within six weeks. Looks like he intends to keep his word, though the regulations have been postponed on a number of occasions in the past (see below). Download the new regulations here. We hope that some common ground has been found between the very restrictive regime proposed last year, and the NDNC which has so far failed to protect customers from being bombarded with spam (for example, I've got 17 spam messages over the last two days, mostly from LM and DM numbers) Highlights of the Sixth Ammendment: - Regulations to come into effect from 26th Sept: Every Access Provider shall withdraw before the 26th September, 2011 all telecom resources allocated to a telemarketer except those telecom resources which have been allocated in accordance with the provisions of the regulations. - '140' Nuber series allotted to fixed line tele-marketers: The DoT has provided the '140’ number series to be allocated to telemarketers for fixed line network. Access Providers have to make relevant provisions in their network before allocation of resources to telemarketers using ‘140’ numbering series from fixed line network. - Categories defined for opt-ins: A customer may exercise his option to receive messages for the…
