After entering the Indian market by acquiring daily deals, group-buying* major GroupOn is on an aggressive hunt for web-affiliates. Oddly enough, they contacted MediaNama with a proposal for partnership. Under the partnership, the company sets-up a GroupOn-SoSasta widget on the partner website’s home page. Whenever some one clicks on it, gets re-directed to SoSasta and buys a deal, the partner gets a commission. The affiliate structure that we were sent:

– For deals less than or equal to Rs 500, the partner gets 5% of the deal price as commission.
– For deals more than Rs 500, the partner is offered a flat cut of Rs 30.

GroupOn SoSasta presently offers deals ranging from astrology consultations to salon packages and diagnostic checkups in Kolkata, Delhi/NCR, Mumbai, Chennai, Bengaluru, Hyderabad, Pune, Chandigarh, Ahmedabad, Nagpur, Jaipur. Deals on group-buying sites need to be interesting for the sites to pick up.

GroupOn’s International Model

GroupOn’s international affiliate program pays a 2% commission on deals purchased by old customers and 10% commission for new customers. It shares commission on every transaction referral, plus it also offers commission on any transaction that occurs within 30 days of the initial referral. Which means that even if a customer does not buy a deal at the time of clicking the ad on the partner website and decides to buy later(within 30 days), the affiliate gets a commission. It shares the commission each time the customer buys a deal in the 30 day period. The commission is performance based and can go upto 15% on all sales. Besides this, it also runs other promotions for affiliates.

Meanwhile, it looks like SoSasta might not be able to leverage the GroupOn brand in India:, a site run by Bangalore based ValueNet Ecommerce, is also running a daily deals site. What’s worth noting is that, at least according to their website, they’ve trademarked the name GroupOn. Ouch. This could get dirty. It looks like a legitimate site, so we doubt that they can be accused of cybersquatting.

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