Mobile VAS company IMImobile is powering the WAP portal for Ncell, a mobile operator in Nepal which has 2.2 million subscribers. NCell’s network covers around 60 percent of Nepal’s population, and the company had 2.2 million subscriptions, and revenues of $90 million at the end of 2009.

In an emailed response to MediaNama, the company has said that it is powering both WAP and mobile web portals for NCell, as well as the content being served to consumers, including wallpapers, ringtones, animations, themes and games, via “many International content partners for wallpapers, ringtones, animations, themes and games.” The on-deck portal apparently also links out to mobile web services, particularly Facebook and Gmail.

According to a statement released by IMI Mobile, Chairman and CEO Vishwanath Alluri says that services are powered by their DaVinci Service Platform, in a platform-as-a-service model. The business model: “minimizes both upfront capital investment and ongoing operational expenses.” That sounds like a revenue share deal to me.

Mero Mobile, Nepal’s first private telecom operator, was rebranded as Ncell in March this year. In October 2008, TeliaSonera acquired a controlling interest in Spice Nepal, which owned Mero Mobile/Ncell. TeliaSonera is listed on the NASDAQ OMX Stockholm and Helsinki stock exchanges, and has Swedish State (37.3 percent) and the Finnish State (13.7 percent) as its largest shareholders.

Disclosure: IMI Mobile is an advertiser with MediaNama


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