TTML Adds 1.9M Subscribers; Net Losses Down 11% BSE and NSE listed CDMA operator Tata Teleservices (Maharashtra) Limited has added 1.9 million subscribers in the December 2009 quarter to total 11.5 million in Maharashtra and Goa circles. Within Mumbai, the telco added over 0.5 million subscribers and now has 4 million subscribers in the city while it has 7 million in the rest of Maharashtra. No other details of the telco's ARPU or key performance indicators have been released except that the wireless minutes of use grew 39 percent compared to the December 2008 quarter. Details: Release| Consolidated | Standalone Marketing & Promotional Expenditure Rises Further, Network Op Costs Up 19% The company has recorded a 11% reduction in standalone net losses to Rs. 1032.9 million in the quarter ended December 2009. Losses had shot out of control in the September quarter to Rs. 1161.2 million from Rs. 342.6 million in the June quarter. This was primarily due to increased expenditure on marketing and promotions, possibly for its joint venture Tata DoCoMo, a GSM operator, which has been bombarding our television screens with its ads and jingle. This quarter too has seen an increase in marketing and promotion costs to Rs. 1086.4 million, a 9.2% increase. Also, network operating costs have vaulted by 19.6 percent to Rs. 1434 million. EBITDA has risen 11.5 percent to Rs. 1350 million and its EBITDA margin of 22% has remained stable from the previous quarter. In the quarter, Tata DoCoMo partnered with publishers ACK…
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