On a standalone basis, OnMobile Global has reported Total Revenue of Rs. 834 million, up 5.1% year on year increase, even as the companys profits declined 33.66%, on account of increased expenses: total expenditure rose 33.66% year on year. Employee costs were up 17.09%, and following OnMobile's content deal with SIMCA last year, content costs rose to Rs. 199.9 million. Sequentially, however, content costs have reduced. OnMobile has said that during the quarter, they mutually terminated business with one of the Indian telecom operators, which was going through some internal restructuring. Details: Standalone: Balance Sheet, Results| Consolidated: Balance Sheet, Results | Investments Disclosure | Q2 09-10 Highlights Now in its commentsfollowing the results, the company has suggested that the VAS revenue growth for telecom operators in India has dipped, and that there was a significant correction in the quarter ending June 30th 2009. Based on the data from the results, we've compared changes in OnMobile's India revenues (i.e. Standalone) with the VAS revenues (excluding P2P SMS) for the telecom operators: OnMobile has revised the estimated useful life of Telefony Cards, grouped under computer and electronic equipment, from 3 years to 5 years. This has resulted in net profits during the quarter being higher by 50.63 million. Content Costs (Standalone) After the surge in content costs following the SIMCA deal last year, content costs for OnMobile Global have begun to plateau. Consolidated Results On a consolidated basis, OnMobile reported total revenues of Rs. 1086.3 million, up from Rs. 974.6 million during the corresponding quarter…
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