Reliance BIGFlix Launches Mob App
Reliance Entertanment’s video on demand and DVD rental business BigFlix has launched Movie Rental on the mobile – through an application called BIGFlix Mobile Smart Client powered by Spice Digital (Cellebrum). There is also a WAP site for the service: m.bigflix.com.
The application can be downloaded from here onto your mobilel; it does not stream movies and is hence not a Mobile TV app. It offers the option to rent DVDs of the movies from your phone and has a bunch of features related to this service – browsing the library of content, searching for movies, managing your queue of rented DVDs, checking your account details and requesting free pick-up of a rented DVD/VCD.
Usability, New users
The application will increase the reach of BigFlix to new users. It has the option to use it as a guest, without registering so one can try it out before registering for the DVD rental service. The application’s interface is speedy even on GPRS speeds; images take just a tad longer to load. The application keeps it simple – you search or browse for a movie, read a small review of it with the rating, date of release and cast, and can choose “Options” to queue the DVD or VCD to top, go to your queue or continue searching. When a guest user selects the queuing option, she is taken to the membership registration page. Customer care numbers are also given per city. Search offers names of the movies with year of release and language. All in all, a very nifty application that can be built up to offer mobile TV at a later stage.
BigFlix has 20,000 titles of content in 8 languages from TV shows such as Flop Show, Great Indian Laughter Challenge series as well as documentaries, plays and movies.
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Cadbury’s Facebook App; Blog
Cadbury India and C2W Digital (a Contests2Win company) have launched a Facebook open social application that allows users to gift a “virtual” Cadbury chocolate bar to a maximum of 12 users as part of its Diwali campaign. The chocolate brand offers six options and is adding more. The rich dry fruit collection seems most popular with 269 users already sending it to their friends on the social network. Expect to see a more such social media marketing campaigns this season.
This is the second use of social media in its recent marketing campiagns; last month it launched a blog The-darktruth.com, whose author the Old Hound interacts with users on Facebook; it has already attracted 767 members on the social network. This social media campaign is run by Phonethics, a Mumbai-based agency.