wordpress blog stats
Connect with us

Hi, what are you looking for?

Google rebrands ad products into Google Ads, Marketing Platform

Google is simplifying its ad product lineup, and rebranding Google AdWords into Google Ads. The company announced the rebranding in a blog post on Wednesday. It’s also combining DoubleClick Digital Marketing and its Analytics 360 Suite into what it calls the Google Marketing Platform. And finally, it is merging DoubleClick for Publishers and its DoubleClick Ad Exchange into Google Ad Manager.

DoubleClick, an internet advertising firm that has been around since 1996, was bought by Google ten years ago and effectively works as a subsidiary now. No services will run under the DoubleClick brand anymore after these changes, Sridhar Ramaswamy, who heads Google’s ad division, told reporters.

Recently, Google rebranded Google Drive storage purchases for consumers as Google One, with an eponymous app where storage space can be shared among families, among other features.

ReadGoogle says you have more control over ads. You may, but does it matter?

Google’s AdSense and AdMob products are not a part of this branding change. The core functionality of apps that have been rebranded will not change much, the company said.

The vast majority of Google’s revenue comes from its advertising products. In 2017, Google made over $95 billion from advertising. It made less than $15 billion from other revenue streams, such as contracts and sales of its GSuite products.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ