wordpress blog stats
Connect with us

Hi, what are you looking for?

Zee now owns 51% in Brownpaperbag


Idea Shop Web and Media Private Limited, the company behind the website and loyalty card business Brownpaperbag, has reported revenues of Rs 60 lakhs for the period from October 31st 2015 to March 31st 2015, according to the annual report filed by Zee Entertainment Enterprises Ltd (ZEEL). The company reported a loss of Rs 50 lakhs for that period.

This is the first year that Brownpaperbag results are being disclosed, given that it is now a subsidiary of ZEEL by virtue of India Webportal Pvt Ltd, another ZEEL subsidiary is increasing its stake in Brownpaperbag to 51.04% during the financial year. Mansi Poddar, co-founder of Brownpaperbag, clarified to MediaNama that ZEE had procured 51% of BPB only on October 31, 2015, hence the financials disclosed are only indicative of a five month period.

Zee had increased its shareholding in Brownpaperbag to 38.61% during the financial year ended March 2015. During that year, Zee had put in an investment of Rs 2.1 crore in the company.

Brownpaperbag offers readers curated information on events, product launches, restaurants and things to do, and also has a loyalty card offering called The Coup Card. It covers Delhi, Bangalore and Mumbai, for which it also has the Coup Card.

ZEEL Annual report 2016
ZEEL Annual report 2015

(Updates: parts of this post have been rewritten, following a clarification from Mansi Poddar)

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


E-commerce marketplace IndiaMART InterMESH Ltd. reported a 34.5% increase in traffic on a year-on-year (YoY) basis, growing to 253 million in the quarter ended...


HDFC Bank reported a net profit of ₹8,758.3 crore, for the October to December quarter of 2020, up by 18% from ₹7416.5 crore in...


HT Media’s digital revenue stood at ₹21.28 crore for the quarter ended September 30, 2020, reflecting a 2.4% YoY increase and a 6.9% QoQ...


Video-conferencing company Zoom Video Communications Inc. did not disclose the total number of customers using its platform, but said that around 433,700 organisations with...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ