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ASCI calls out Snapdeal, Amazon, Just Dial, Coolpad & others for false advertising

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 90 out of 156 advertisements brought to it in March 2016. These advertisements belonged to various categories: 32 in education, 30 in healthcare, 10 in Food & Beverages, and 18 from other categories. In e-commerce -Jasper Infotech owned Snapdeal’s online advertisement, which read “Snapdeal Accessories Mela—Flash sale at just Rs 11/-” was found to be misleading by ambiguity as the company did not provide enough evidence for the claim. ASCI added that Snapdeal could have submitted audited financial data, consumer details or their phone numbers for verification. -Amazon.com, Inc's Amazon India website ad, which suggested an “Easy Returns” policy for goods purchased via the site was found to be misleading as the company does not refer to Terms & Conditions regarding the return policy, or a relevant disclaimer text. ­-Just Dial Limited owned Just Dial’s verification check mark “JD Verified” was found to be “giving a wrong sense of security to the viewer/customer” by the ASCI. The mark of approval was given to business establishments without any checks from Just Dial’s end, according to ASCI. It stated that Just Dial “has put this responsibility on the business establishment and has accepted their declarations as such.” Hence, the “JD Verified” tag was found to be misleading by ambiguity and implication by the ASCI. -Saturday Sunday Media Internet Pvt Ltd owned Bookmyoffer.com’s advertisement on its online website, which assured to sell “Rayban Aviator with 3 pairs of Branded Socks”, was not…

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