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Baby & kids products website Hopscotch secures $13 million


Baby & kids products focused flash sales site Hopscotch has raised $13 million in a Series C round of funding led by Facebook co-founder Eduardo Saverin. The company will use the funds for growth and expanding its technology platform.

Note that Hopscotch had raised $11 million led by Eduardo Saverin’s PE firm Velos Capital Partners, with participation of various investors in January last year. Prior to this, it had raised $2 million from LionRock Capital, Skype co-founder Tovio Annus and others in February 2014. Overall the company has raised a total of $28 million till date.

Hopscotch offers products like baby and kids apparel, shoes, toys & books, school products, moms & maternity products and accessories from various brands in a flash sales model. HopScotch had also acquired Mumbai-based online school & educational supplies store SkoolShop for an undisclosed amount in May 2014. Hopscotch had then said that this acquisition would enable it to increase its user base and its vendor base.

Recent hires: Earlier this month, Hopscotch made several new appointments. It appointed Shyam Seshadri, as Head of Engineering and Nathan Stanton as Head of Design. Two other additions to the team included Rachel Steinberg as senior product manager and RV Krishna as the senior product designer.

Other developments:

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– In January, baby products e-store FirstCry raised an undisclosed amount in funding from Ratan Tata. The company had raised $10 million in its fourth round of fundraising in April last year.

– Last year, baby products focused e-commerce venture Babyoye.com was acquired by the Mahindra Group for an undisclosed amount. Note that in April 2013, BabyOye.com had acquired Bangalore-based Hoopos, and the merged entity raised $12 million.

– Mom&Me, run by Mahindra Retail, also runs an online store which it launched in December 2011.

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