Messenger application Viber has quietly rolled out in-app games to all users globally. Initially in December 2014, Viber had rolled out the games feature — Belarus, Malaysia, Israel, Singapore and the Ukraine — as indicated by this TechCrunch report.
Viber currently has three games which are standalone apps you can download from the Play Store or iTunes and the games also link up to Viber to let users share scores, battle and generally interact with friends on the service. The three games available now are Viber Pop, Viber Candy Mania and Wildluck Casino. Viber’s games also feature in-app purchases for additional items, and could spell big business for the company which also gets revenues from international calling packages and stickers.
Viber also in November introduced public chats where users can follow and interact with personalities, celebrities and brands. These public chats, which are essentially group chats viewable by anyone on the service, allow only a limited number of users to post messages, pictures, stickers and videos. In India, Viber teamed up with Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Shaan, Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan, and Saina Nehwal.
Last we checked Viber has a user base of 33 million and international userbase, which currently stands at 236 million active monthly users.
Viber was acquired by Japanese membership-based Internet services company Rakuten for $900 million earlier in February 2014. Rakuten had said that it will integrate Viber’s messaging system into “its existing services to create a unified social and communication platform”. It also said that the Viber acquisition of Viber was a way of expanding its reach to new markets.