Sony Pictures Television backed media company Multi-Screen Media Private Limited (MSM), which operates TV channels such as SET, MAX, SAB, PIX, MIX, SIX, as well as the digital property Sony LIV, has appointed NP Singh as its CEO. Singh was previous the COO of the firm, and he takes over from Man Jit Singh, who will return to being the Non-executive Chairman of the company. Man Jit Singh will relocate to Los Angeles. NP Singh will report to Andy Kaplan, President Worldwide Networks, Sony Pictures Television. Multi-Screen Media has a distribution alliance called the One Alliance, which includes channels from the TV Today network, the Times of India Group TV Channels, Discovery group channels, among others.

In 2012, Sony Pictures Entertainment struck a deal to buy out the 32.39% shares in Multi Screen Media Private Ltd, owned by Grandway Global Holdings Limited and Atlas Equifin Private Limited for $271 million. The acquisition took Sony’s stake in the venture to 94.39 percent. It paid $145 million (pdf) at the closing of the transaction, an additional $42 million on April 15, 2013, and will pay the remaining $84 million in two equal annual installments of 42 U.S. dollars on April 15, 2014 and April 15, 2015