The combined digital and e-commerce operations of Network18 stood at Rs 98.2 crore for the quarter ending September 30, 2012, up 34.9% from Rs 72.8 crores in the previous quarter and up 72% from Rs 57 crore in the corresponding quarter last year. Operating loss for the segment, which includes Web18, Homeshop18 and NewsWire18, increased to Rs 37.7 crore from Rs 32.2 crore loss in the previous quarter and Rs 33.2 crore loss in the corresponding quarter last year. The operating margin remained negative at -38% as compared to -44% in the previous quarter and -58% in the corresponding quarter last year. Digital Content Revenues Network18′s digital content division reported revenues of Rs 20.4 crores during the quarter, up 17% from Rs 17.2 crore in the same quarter last year. Note that this revenue includes revenues generated from its digital properties including moneycontrol.com, in.com, ibnlive.com and firstpost.com. - There is no specific information about the performance of each of its digital properties during the quarter, however the company had revealed in August that it had recorded over 30.8 million unique visits across all their sites and mobile apps for the year ending December 2011, citing Comscore metrics. Network18 had said that In.com had recorded 25.1 million visitors as of December 2011 while Moneycontrol.com had recorded 5.1 million unique monthly visitors, as of December 2011, which had later increased to 8 million unique monthly visitors (May 2012) and Firstpost.com which was launched in May 2011, has recorded 2.7 million unique monthly visitors, as of December 2011. - It had also…
