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Vriti Partners Tata McGraw-Hill To Offer MBA & Engineering Content; EduKart Launches Online MBA

Vriti, an e-learning company, has partnered with Tata McGraw-Hill Education to launch free, online ‘Smart Courses’ for Engineering and Management on Android tablet devices.

These courses will also be pre-bundled on the Micromax Funbook. Note that, the free pre-bundled courses will be summarized version of the courses and will be upgradable to the full ‘Smart Course’ offering through e-payments on the tablet. However, the company will also offer 100 free full courses available in the higher education segments of Engineering and Management. The first sets of courses are planned for release in early September. Smart Courses will bring educational content from Tata McGraw-Hill on the platform developed by Vriti. The courses will include e-books, assignments, videos, multimedia, detailed assessments & personalized tips wrapped in an intelligent lesson plan.

Other developments from Vriti: Vriti had previously launched VLearnSmart, an education platform that brings authors, distributors and students together to find, create and sell courses. VLearnSmart allows students to access more than 500 smart courses ranging from Class 1 to Degree courses for CBSE, ICSE, Maharashtra State Board and West Bengal State Board. It also provides preparatory material for Medical, Engineering and MBA exams.


EduKart.com, an online education portals, in association with Mahatma Gandhi University (MGU), Meghalaya, has launched an Online MBA course and other Post-Graduate and Under-Graduate degree and diploma courses.

The online MBA program offers specialization in General Management, Human Resource Management, Marketing Management, Operations Management and Financial Management. The UG and PG programs include BBA, BCA, B.Sc.
IT, MCA and M.Sc. IT. Under the course, students will get a degree from Mahatma Gandhi University recognized by University Grants Commission (UGC) and Distance Education Council (DEC) and a Certificate from EduKart.com. Students can pay fees one-time, annually or semester wise, to enroll for the courses. The programs will offer features like 24×7 access to online curriculum, weekly doubt solving sessions by experts, unlimited telephonic support and placement assistance. EduKart says that it has tied up with placement companies and job portals to provide placement assistance in all the degree and diploma programs.

Apart from that, Edukart also offers courses in Retail Management, Finance Management, Project Management, Digital Marketing, Software Engineering, and Entrepreneurship, among others.

Other Players In Educational Market

There are educational tablets out there in the market from HCLWishtel. Minglebox also provides Android apps for CAT/MAT/XAT and AIEEE entrance exams. Recently, Aakash Educational Services Limited had partnered with DTH service provider, Bharti Airtel’s Airtel digital TV, for providing coaching services through its interactive service, iExam. EnableM, a mobile learning VAS company, had launched Magic Pencil, a tablet-based education solution for higher education and distance education institutions.

Online publishing solutions provider Pressmart had launched a tablet-based learning solution which allows schools and students to store and access books, study modules, assessments, and notices and also offer student, teacher, parent and admin modules to regulate the student’s school activity. Before this, iProf launched XtraClass, an education solution for tablets which offers interactive study material for classes 9-12 and competitive exams like Common Entrance Exam (CEE) which will be the entrance exam for both IITs and NITs from 2013, All India Pre Medical Test (AIPMT) and Chartered Accountant Common Proficiency Test (CA-CPT) along with a 24×7 faculty interaction service.

Edutor Technologies had launched its education solution for Android tablets called ‘Augmented Classroom Solution (ACS)’ through which it offered learning material like digitized textbooks, multimedia material, interactive concept maps and assessments complementing the school syllabus on Android-based Tablet PCs. Bangalore-based LimberLink Technologies also delivers engineering content to engineering students through an apprentice program called ‘Jed-i‘ (Joy of Engineering, Design, and Innovation) and had recently raised funding from Accel Partners.


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