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IMI Mobile Acquires Digital Agency Skinkers

Mobile VAS provider IMI Mobile has acquired UK-based digital agency, Skinkers, which develops desktop apps, games, iPhone/iPad and android apps, and products related to web and social platforms.The financial terms of the acquisition have not been disclosed. The acquisition gives the company access to Skinkers’ existing clients, and an advantage of an in-house digital agency.

IMI Mobile intends to integrate Skinkers with its DaVinci Evolved Service Platform to offer solutions in mobile and web based interactive TV, m-commerce and customer care, and for introducing push-notification based capabilities. It aims to extend Skinkers’ mobile and digital offerings to mobile operators, broadcasters and brands. Skinkers’ clients include American Airlines, the BBC, Haymarket, Microsoft, NDS, Spectator and Virgin Atlantic.

Other Acquisitions

Last year, IMI Mobile had entered the UK market with the acquisition of WIN PLC,  a UK based mobile services company, which in partnerships with mobile operators like Vodafone, O2, T-Mobile, Maxis, runs mobile marketing campaigns. It provides WAP portal, SMS and MMS alerts, Multi Media Console services with clients like BBC, Yell.com, ADP, Fujitsu, The Guardian, and others. The deal not just gave IMI Mobile, access to the UK market, but also helped it to improve profitability and reduce costs by moving some of services to its Hyderabad-based Network Operations Centre. It also allowed the company to cross-sell some of its existing services to WIN PLC clients.

Before that, in 2009 IMI Mobile had acquired Mobyko, a social phone backup service, that allowed users to back up and sync their mobile Address Book, Calendar, Photos, Videos, and Texts. It had also acquired a London based music aggregator DX3 in November 2008.

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