wordpress blog stats
Connect with us

Hi, what are you looking for?

IMI Mobile Acquires Digital Agency Skinkers

Mobile VAS provider IMI Mobile has acquired UK-based digital agency, Skinkers, which develops desktop apps, games, iPhone/iPad and android apps, and products related to web and social platforms.The financial terms of the acquisition have not been disclosed. The acquisition gives the company access to Skinkers’ existing clients, and an advantage of an in-house digital agency.

IMI Mobile intends to integrate Skinkers with its DaVinci Evolved Service Platform to offer solutions in mobile and web based interactive TV, m-commerce and customer care, and for introducing push-notification based capabilities. It aims to extend Skinkers’ mobile and digital offerings to mobile operators, broadcasters and brands. Skinkers’ clients include American Airlines, the BBC, Haymarket, Microsoft, NDS, Spectator and Virgin Atlantic.

Other Acquisitions

Last year, IMI Mobile had entered the UK market with the acquisition of WIN PLC,  a UK based mobile services company, which in partnerships with mobile operators like Vodafone, O2, T-Mobile, Maxis, runs mobile marketing campaigns. It provides WAP portal, SMS and MMS alerts, Multi Media Console services with clients like BBC, Yell.com, ADP, Fujitsu, The Guardian, and others. The deal not just gave IMI Mobile, access to the UK market, but also helped it to improve profitability and reduce costs by moving some of services to its Hyderabad-based Network Operations Centre. It also allowed the company to cross-sell some of its existing services to WIN PLC clients.

Before that, in 2009 IMI Mobile had acquired Mobyko, a social phone backup service, that allowed users to back up and sync their mobile Address Book, Calendar, Photos, Videos, and Texts. It had also acquired a London based music aggregator DX3 in November 2008.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

News

It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ