The Altruist group has picked up 20% stake in Vegam Solutions, a mobile VAS Retail and voice gaming company founded by Ingersol Jayakumar, previously the national business head, VAS, Tata Teleservices. The amount invested has not been disclosed, but Rajiv Hiranandani of Altruist told MediaNama that it's a part cash-part kind deal: Altruist will provide the company with platform support. Vegam will use the money for its tech center, set up in Bangalore. It has already tied up with Tata Teleservices for GSM and CDMA for the voice games business. Jayakumar says that the company has prepared 10-15 games for launch: Car racing on voice, wherein they create an ambience of the stadium, and essentially inform user that he is in a lane, and has to move 4 to move left, 6 to move right, and switch lanes to avoid hurdles and use speed boosters. Other games being planned include card games (teenpatti), snakes and ladders, cricket game, and Book Cricket. From a conceptual perspective, this voice gaming business is the same first launched by Dialify Technologies, which has produced games such as Cwicket and Tees Mar Khan. Retail Business Probably the more lucrative opportunity for Vegam will be in retailing mobile value added services (VAS) for telecom operators. The company is planning to launch an independent platform that aggregates VAS across telecom operators, with billing integrated. "We will sell what they're selling, and we'lluse operator billing. We'll have connectivity with operators, and a customer will be able to purchase…
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