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Geodesic & Zee Form JV For Streaming Content On Mobile, Web; Our Take

The Zee Group, among India's largest media houses, and Geodesic Ltd, a digital solutions company, have formed a new company called ITM Digital Private Ltd to offer applications for delivery of content to mobile and Internet devices. The joint venture, which has been inked between Zee Entertainment Enterprises Ltd (ZEEL) and Geodesic, will be headquartered in Mumbai. MediaNama had reported the incorporation of ITM Digital in May 2010. So what should be expect from this partnership? - On Demand content: IITM Digital will launch Internet TV on the mobile, desktop and the web, streaming 20 live platforms and several on-demand video channels. The application will allow consumers to discover, and schedule content. - ZEEL has rights to over 3000 movie titles, and over 80,000 hours of TV content. Remember that Zee has tried to do both technology and content by itself in the past, and the initiative just didn't take off: DMCL launched a mobile content service with BSNL called ISEE, which just didn't off. Last we checked, around a year ago, DMCL was restructuring and looking to raise funds. Zee also has an Internet focused partnership with Mail.com for an Internet focused venture, with Arvindra Kanwal at the helm. Our Reading Of The Geodesic-ZEEL Partnership Geodesic already has the tools for streaming and discovery of content - they've been piloting Mundu.tv for a while now (there's a free download here). They also have an IMDB-like service called FilmOrbit, which has been in alpha for 10 months now. FilmOrbit has extensive…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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