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Etisalat DB To Launch Services As Cheers Mobile; 10p/Min Calls

Etisalat DB, will be launching GSM services soon in India under the brand Cheers Mobile Service. The website for Cheers is already live with information on various tariff and customer care numbers. At the time of filing this report, we haven't yet received a response from Etisalat DB's corporate communications team. According to Telecom Talk, its GSM Mobile Network is live in TamilNadu and Kerala. We checked and it isn't live in Delhi yet. The launch of their commercial services is expected soon in Mumbai, Andhra Pradesh and other circles soon. If the company does start operations in April, it will be the fourth telco to launch GSM services in the last 5 months and second this year, and the 15th telecom operator in India, in all. S Tel and Uninor had launched in December last year and Videocon started operations in Coimbatore early this month. Etisalat DB is one of the pre-qualified bidders for 3G spectrum in India; the auction is expected to begin on April 9th 2010. The company is a joint venture between Etisalat and Dynamix Balwas Group: Etisalat had bought 45 percent share for $900 million in Swan Telecom and subsequently the joint venture was renamed Etisalat DB. The UAE based telco was further looking at raising it stake by 5.27 percent. Etisalat DB has UASL license to operate 2G services in 15 circles including Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Mumbai, Punjab, Rajasthan, Tamil Nadu (including Chennai), Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh and Bihar. Tariff Plans…

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