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National Geographic Launches Mobile Portal

natgeomoblogoNational Geographic India has launched its own mobile portal – NGC Mobile – on which it offers content from its library of photos and videos. Of course, the photos and videos do not have the impact that they have when in the magazine or on TV, as Nat Geo has decided to resize the photos to suit the average mobile phone user. The WAP site also offers logos, animations and tones under genres like Wildlife, Traveler, Sports and Weather.

Give Us More; Mobile TV?

Nat Geo will be expanding this collection and has tied up with all operators, reports CXOToday. Will the company offer the same features on its mobile portal as it does on its online presence, such as video player, programmes and games? Games such as Face Generator, Nat Geo Genius or other quizzes offered on the website could be a success on the mobile too. Would they launch Mobile TV? We can’t wait – the breathtaking videos, stunning close ups and quirky anchors.

Pricing & Mobile Content Discovery Online

Wallpapers cost Rs 10, logos Rs 10, you can download videos for Rs 15 or watch an animation of a monkey playing hide and seek.

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Nat Geo has also launched an online site to aid mobile users in finding content and sending to their phones – pick a wallpaper on the site Natgeotv.co.in/mobile and it will pop up a window asking you to fill in your mobile number. A screenshot of the pop-up is here.

It then automatically sends the wap link to your mobile in the form of a USSD alert. This would still require your phone to have GPRS to visit the link and download the wallpaper so it is just an alternate method and not one particularly useful – would it have bypassed the need for GPRS and allowed you to receive wallpapers, music and logos directly on your mobile, it might have been.

Written By

http://www.linkedin.com/in/preethij

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