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@IAMAI MVAS: “What’s in a Game? It’s All In The Name”; Only 2-3 Players In Mobile Gaming In India?

It's all in the name of the game; that the point that Zubin Dubash, GM VAS for Tata Teleservices drove home, responding to a point on issues around mobile gaming. Dubash said that for the customer, its initially the name that he sees on a game deck of a WAP portal. If a game is called Tetris - he knows what it is, he's played it before. If it's a Don Game and or an Om Shanti Om game - he can visualize it, and knows what he's buying. But if there's a game called Combat Tank Attack - he is likely to ignore it. Fortunately or unfortunately, that's only guarantee to why a game is downloaded is because there is no option to preview a game. Dubash was responding to a comment by Salil Bhargava, CEO of Jump Games,…

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