It's all in the name of the game; that the point that Zubin Dubash, GM VAS for Tata Teleservices drove home, responding to a point on issues around mobile gaming. Dubash said that for the customer, its initially the name that he sees on a game deck of a WAP portal. If a game is called Tetris - he knows what it is, he's played it before. If it's a Don Game and or an Om Shanti Om game - he can visualize it, and knows what he's buying. But if there's a game called Combat Tank Attack - he is likely to ignore it. Fortunately or unfortunately, that's only guarantee to why a game is downloaded is because there is no option to preview a game. Dubash was responding to a comment by Salil Bhargava, CEO of Jump Games, on the issues around mobile gaming. Bhargava said that quality is the biggest problem - You spent Rs. 50, and finished the game in one try. That is not what gaming is all about - it's about a challenge, and a person consuming the content again and again. Three years back, there were 15 different companies who did various value added services - heard gaming was a new buzz word, and jumped into it. For them, creating a game was a 1 week job. Jump takes 6 months to make a game. Quality Assurance (QA) is a very important part of what we do. In Europe, there is something called…
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