Digital marketing company Lycos has formed a new joint venture with Apollo International to provide solutions to global brands in deploying custom e-commerce platforms targeting Indian consumers. The new venture will be called Apollo Lycos Netcommerce. The new company will promote their brands online, provide digital marketing of their products and services, drive engagement and sign ups, fulfill orders, ensure data security and consumer privacy, inventory tracking and management, order delivery and reverse logistics. Apollo will contribute its expertise in logistics, inventory management and reverse logistics, while Lycos brings its expertise in digital media, technology and marketing in setting up online presence for large brands globally. Apollo International, a part of the Apollo Group, has been leading the group's new business initiatives since 1994 and is headed by Rajaa Kanwar. The company's businesses include logistics, digital cinema, tyre marketing and distribution and leather. Lycos wearables In June, Lycos launched Lycos Life, a line of wearable devices that include a smart wristband and a finger ring. The devices are priced at $124.99 for the wristband and $59.99 for the ring. The wristband, named The Band, features a fitness monitor, a personal security manager and something called ‘Tap2Transfer capabilities’. Lycos claims the device can track a user’s steps, calories burned, speed, sleep and heart rate. The personal security manager on the device lets users log in into their phones and apps without needing to use a password. The Life Ring, has the same features although it does not include the fitness monitor, Patent sale In May, Lycos Internet put up for sale a…
