Hike appoints Vidur Vyas as VP of marketing, Sumit Mehra as Studio Head Messaging company Hike has appointed Vidur Vyas as VP of marketing and Sumit Mehra as studio head. Vyas will be responsible for Hike’s marketing initiatives, brand positioning and alliances; whereas Mehra will be responsible for game strategy, development and production. Both Vyas and Mehra will report to Hike’s CEO and founder Kavin Mittal. Vyas was the senior director of marketing at Pepsico for 5 years, before which he worked as the category management director for over 2.5 years at the same company. At Pepsico, his other roles included being a category manager, regional manager and sales development manager, taking the total number of years he worked there above 12. Vyas has also worked with Accenture, Colgate Palmolive and Tata Motors in consultant and managerial profiles. Mehra worked as a general manager at Zynga for 4 years, before which he was the studio manager at Jump Games for 9 months. He has also worked as a program manager at Microsoft for almost 5 years, in the same position at EA for a short time, development manager at Paradox Studios for 4.5 years and as a programmer at Netillennium Technologies for over a year. **** Snapdeal appoints Viraj Chatterjee as VP of Engineering eCommerce giant Snapdeal has appointed Viraj Chatterjee as the VP of Engineering. Chatterjee will lead Snapdeal’s technology development solutions to enhance its seller experience. Chatterjee has previously worked with Adobe Systems for 16 years, where he…
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