India.com, the joint venture between the Zee group and Jay Penske's Penske Media business, has tied up to launch Mashable in India. This is India.com's second international partnership, having (somewhat) launched Bollyvod in partnership Voddler. While one may ask why an online publication that isn't restricted by physical boundaries needs to tie up to launch in a country, what this essentially means is that means that a version of Mashable will be delivered to Indian users that is unique to India, which will have India specific content and experience. For Mashable, it's a flag on the global map without having to run the operations or, more importantly, the sales. For India.com, this is a great means of audience acquisition: the company adds another well known tech brand to its portfolio, along with BGR, and gets more unique visitors and pageviews to pitch to agencies. India.com currently claims 45 million users, and has properties including CricketCountry.com, BollywoodLife.com, TheHealthSite.com, Prepsure.com, BrownPaperBag.in, and India.com. Mashable India will continue Mashable’s global expansion, which began last year with the opening of a UK office, while also adding reporters in Australia and building a strong network of global journalists. Approximately half of Mashable’s 42 million monthly unique visitors come from outside the U.S., with India being a top five market for the company. There is precedence to this partnership in what Times Internet has done by partnering with a large number of International publishers, including Gizmodo, Lifehacker, Business Insider, HuffingtonPost India, Adage, ReadWrite, Remodelista, Techradar, IGN…
