Update 2: The HT Media Investor Relations team has clarified to MediaNama that there has been a change in the classification of Digital segment revenues from this quarter onwards. Digital segment revenues for HT Media constitute advertising on LiveMint.com, Hindustantimes.com, LiveHindustan.com, HTCampus.com and Desimartini.com, as well as revenues from HT Mobile (JV with Velti PLC) and revenues from the Shine.com recruitment business. Update: The company had given segmented information alongwith its consolidated results. The post below has been edited to incorporate those details: Media company HT Media has reporting digital revenues of Rs 8.6 crore for the quarter ended 30th June 2011 (Q2-FY11), up from Rs 6.2 crore for the same period last year, and a loss of Rs 11.99 crore, up from a Rs 9.84 crore loss last fiscal. However, it's hard to tell what exactly HT Media means by 'Digital', given the complex reporting of its Internet and mobile business; for the same period last year, it had reported Internet segment revenues reported in Q1 last fiscal of Rs 2 crore. HT Media has previously not disclosed revenues that it earns from advertisements on LiveMint.com, Hindustantimes.com and Hindustan, as a part of its Internet segment revenues; HT Media also has a mobile solutions joint venture with Velti PLC called HT Mobile, and revenues for that company are typically not disclosed separately. Firefly e-Ventures and HT Mobile are held by HT Digital Media Holdings Ltd. Shine.com, previously a part of Firefly e-Ventures, has now amalgamated with HT Media. So what exactly…
