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Broadcast Audience Research Council (BARC), India, has released a new suit of audience measurement tools. BARC is an industry-backed realtime television ratings point measuring agency....
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Broadcast Audience Research Council (BARC), India, has released a new suit of audience measurement tools. BARC is an industry-backed realtime television ratings point measuring agency....
The Broadcast Audience Research Council (BARC) India will be rolling out its data by the end of April and will be bringing out data...
June 11, 2013: The Advertising Agencies Association of India (AAAI) has come out in support of TAM and stated that it is not a good...