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Indian media company NDTV’s lawsuit against Nielsen for TAM, the audience measurement ratings for television in India, and a joint venture of Nielsen and...
Broadcaster NDTV has filed a lawsuit worth billions against The Nielsen Company for manipulating TV ratings and viewership data in favour of TV channels willing to...
Upcoming Events: Oct 9: IAMAI Conference on Financial Inclusion through Mobile Phones, Delhi Oct 9: Mobile Monday Delhi with Facebook Mobile, Delhi Oct 11:...
Nielsen Online has brought its online audience measurement system to India and is readying two of its services AdRelevance and Market Intelligence. Mark Ottaway,...