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Information and survey company Nielsen announced that it will be integrating conversations on Facebook about television to its Nielsen TV Twitter ratings. The company also...
Mobile marketing platform, Vserv has released a Smartphone User Persona Report 2015 in collaboration with Nielsen. The company’s press release claims that the study...
The Broadcast Audience Research Council (BARC) India will be rolling out its data by the end of April and will be bringing out data...
June 11, 2013: The Advertising Agencies Association of India (AAAI) has come out in support of TAM and stated that it is not a good...
New Delhi Television Ltd (NDTV) has filed an appeal against the New York Court’s dismissal of its lawsuit against Nielsen for the alleged manipulation...
NDTV’s (New Delhi Television Limited) lawsuit against The Nielsen Company for alleged manipulation of TV ratings and viewership data has been dismissed by the...