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American Express and Nielsen’s survey titled ‘Understanding Online Consumers’, conducted across 6 cities – Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad states that 70%...
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American Express and Nielsen’s survey titled ‘Understanding Online Consumers’, conducted across 6 cities – Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad states that 70%...
Info and survey company Nielsen has acquired Informate Mobile Intelligence, a mobile usage measurement company, for an undisclosed amount. The acquisition will let Nielsen...
Information and survey company Nielsen announced that it will be integrating conversations on Facebook about television to its Nielsen TV Twitter ratings. The company also...
Info and survey company Nielsen India has launched a digital ad measurement product called Nielsen Digital Ad Ratings, reports VCCircle. This tool will provide...
Mobile marketing platform, Vserv has released a Smartphone User Persona Report 2015 in collaboration with Nielsen. The company’s press release claims that the study...
The Broadcast Audience Research Council (BARC) India will be rolling out its data by the end of April and will be bringing out data...
June 11, 2013: The Advertising Agencies Association of India (AAAI) has come out in support of TAM and stated that it is not a good...
Update: Nielsen has informed us that not all data in the report was from the survey. We have updated the report accordingly. Smartphone users still...
New Delhi Television Ltd (NDTV) has filed an appeal against the New York Court’s dismissal of its lawsuit against Nielsen for the alleged manipulation...
NDTV’s (New Delhi Television Limited) lawsuit against The Nielsen Company for alleged manipulation of TV ratings and viewership data has been dismissed by the...
