Media Part 1: Viacom18’s Ali Hussein On Portals Vs Properties, Social Media Tie-Ups, Site Relaunch Viacom18 is a joint venture between Viacom and IBN18 Broadcast (IBN18 has a 50% stake in Viacom18), and in India, it manages MTV, Nickelodeon,... Preethi JSeptember 16, 2009
Media Exclusive Contests: Bad Idea Why launch a contest that keeps out potential customers? MTV and mobile operator Idea Cellular have announced the ‘IDEA Mobile Roadie Challenge’, on the lines of MTV Roadies, available to... Preethi JJanuary 20, 2009