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Media buying agency GroupM has revised its estimates of annual advertising expenditure growth for 2014 to 12.5% from 11.6%, released earlier this year. This revision...
Measurement is coming to DTH, it appears. WPP owned Kantar Media will now measure the behavior and viewing habits of users on the News...
27th August 2012: WPP has released a statement stating that it welcomes NDTV’s decision to not get into a prolonged trial. It has also...
Update: NDTV has issued a statement saying that it was baffled and amused by WPP’s ‘PR effort’, and that the suit is available on...