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Broadcast Audience Research Council (BARC), India, has released a new suit of audience measurement tools. BARC is an industry-backed realtime television ratings point measuring agency....
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Broadcast Audience Research Council (BARC), India, has released a new suit of audience measurement tools. BARC is an industry-backed realtime television ratings point measuring agency....
In the time that it took IMRB to launch its Web Audience Measurement (WAM) system for analyzing usage of the Internet in India –...