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Advertising technology provider Ozone Media has tied up with fraud detection company Forensiq to help them validate the authenticity of a click through and...
In a public interest litigation (PIL), the Supreme Court of India took a stern stand against the central government which said that it could...
OLX was the top advertiser in India in terms of Display Ad Impressions, according to a report published by comScore on India’s online advertising landscape using data from...
Nielsen Online has brought its online audience measurement system to India and is readying two of its services AdRelevance and Market Intelligence. Mark Ottaway,...