News YouTube pulls the plug on its live commerce venture simsim: Here’s what to know Simsim was expected to enable shopping through YouTube, just like posts on Instagram allow direct shopping MitakshMarch 27, 2023
News Indian government is mulling regulatory framework for live commerce: Report Upcoming regulations for live commerce, which is direct selling over live streaming, must focus particularly on influencers and their claims MitakshJanuary 11, 2023
News Jio invests $200 million in InMobi’s Glance as it looks to expand its e-commerce footprint A stake in Glance is likely to help scale Reliance's e-commerce portfolio. MitakshFebruary 16, 2022
News Shopping on YouTube will first be tried in India before it’s rolled out globally: Google CEO Sundar Pichai As new details emerge about its live commerce plans, YouTube's laundry list of compliance requirements may also grow. Sarvesh MathiFebruary 3, 2022
News Will Myntra’s influencer-led live commerce model make the platform a social media intermediary? There are no simple answers to whether Myntra will fit the bill if it launches live commerce. Sarvesh MathiNovember 13, 2021