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Upcoming regulations for live commerce, which is direct selling over live streaming, must focus particularly on influencers and their claims
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Upcoming regulations for live commerce, which is direct selling over live streaming, must focus particularly on influencers and their claims
A stake in Glance is likely to help scale Reliance's e-commerce portfolio.
As new details emerge about its live commerce plans, YouTube's laundry list of compliance requirements may also grow.
There are no simple answers to whether Myntra will fit the bill if it launches live commerce.
