Flipkart vs Amazon, HP vs Lenovo – what is it about Twitter that has brands behaving like impulsive kids? – Karthik Srinivasan February 25, 2015
Celebrities Suing Brands For A Tweet – Katherine Heigl Vs. Pharmacy Chain Duane Reade – Karthik Srinivasan April 21, 2014
The Psychology Of Open Letters, From A Customer’s And A Brand’s Perspective – Karthik Srinivasan November 11, 2013
