Finfluencers may be "enticing" their followers to purchase products or services in return for undisclosed compensation from platforms or producers, and the proposed restriction...
The additional guidelines mandate celebrities or influencers, who transmit health-related information, to make a distinction between their personal views and professional advice.
Earlier in March, the SEBI also cracked down on a YouTube pump-and-dump scheme where financial influencers manipulated share prices to their advantage.
In this short explainer, MediaNama explains the guidelines for social influencers released by the Consumer Affairs Ministry in January 2023. The Ministry aims to...