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Manisha Kapoor, CEO and Secretary General of ASCI, shares her insights on the advantages and challenges of the evolving influencer marketing ecosystem.
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Manisha Kapoor, CEO and Secretary General of ASCI, shares her insights on the advantages and challenges of the evolving influencer marketing ecosystem.
Social media has enabled a space where the audience simultaneously consumes, produces and distributes, the report says
New guidelines prescribe how influencers endorsing products online should disclose it to consumers
Market regulator SEBI says that stock manipulation and consumer harms are the reasons for issuing these 'guidelines'
Beijing's new rules are aimed at influencers in certain domains like finance law, health, etc. as part of a larger policy on controlling internet...
E-comerce app Meesho has filed a cease-and-desist notice against an agency and online influencers for an alleged 'smear campaign'
These violations were flagged thanks to combined efforts of end consumers and monitoring via AI tools.
The platform's new move to hand out cash for content is an attempt to bolster its standing in the social audio space.
Nearly 40% of all Instagram influencers in India were defrauded by software providers offering them tools to boost their follower count and engagement on...
