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Finfluencers may be "enticing" their followers to purchase products or services in return for undisclosed compensation from platforms or producers, and the proposed restriction...
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Finfluencers may be "enticing" their followers to purchase products or services in return for undisclosed compensation from platforms or producers, and the proposed restriction...
Recently it was reported that ministers, including MoS IT Rajeev Chandrasekhar, appeared in a podcast hosted by YouTuber Ranveer Allahbadia, also popularly known as...
A couple of weeks ago there was a controversial advertisement published, along with the logo of the Ministry of Electronics and IT, on the...
While the IT Minister clarified the government's non-endorsement in such cases, it's still unclear as to how the Indian government is actually engaging with...
Rigi's decision comes after SEBI last week issued an order against finfluencer PR Sundar for providing investment advice without proper registration.
The suggestion was made during a round table discussion with influencers on the recently released ‘Endorsements Know-hows!’ guidelines
These could apply to influencers selling or promoting products like medicines, health supplements like whey protein and vitamin pills, etc.
Manisha Kapoor, CEO and Secretary General of ASCI, shares her insights on the advantages and challenges of the evolving influencer marketing ecosystem.
To increase its reach, MyGov has proposed to empanel Specialized Influencer Marketing Agencies to onboard and manage a wide cross-section of influencers
What triggers trust among the users? And what are the ‘fails’ and ‘wins’ that keep alive the “influencer-brand-consumer” ecosystem? India's ad regulator ponders in...
