In response to a parliamentary question, Minister of State for Electronics and IT Rajeev Chandrasekhar stated that 8 influencer marketing agencies had been empaneled...
Finfluencers may be "enticing" their followers to purchase products or services in return for undisclosed compensation from platforms or producers, and the proposed restriction...
Recently it was reported that ministers, including MoS IT Rajeev Chandrasekhar, appeared in a podcast hosted by YouTuber Ranveer Allahbadia, also popularly known as...
While the IT Minister clarified the government's non-endorsement in such cases, it's still unclear as to how the Indian government is actually engaging with...
Manisha Kapoor, CEO and Secretary General of ASCI, shares her insights on the advantages and challenges of the evolving influencer marketing ecosystem.