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Indian market research firm IMRB has inked a strategic partnership with WPP owned Kantar Worldpanel to jointly run IMRB’s household purchase panel MarketPulse.
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Indian market research firm IMRB has inked a strategic partnership with WPP owned Kantar Worldpanel to jointly run IMRB’s household purchase panel MarketPulse.
Rural India has 31 million Internet users who have accessed Internet at least once in the past month and 38 million Internet users who have...
In the time that it took IMRB to launch its Web Audience Measurement (WAM) system for analyzing usage of the Internet in India –...
Nielsen Online has brought its online audience measurement system to India and is readying two of its services AdRelevance and Market Intelligence. Mark Ottaway,...
IMRB International is planning to launch an Audience Measurement service for the Internet industry in India, MediaNama has learned from multiple sources. A part of...
