Drawn from cryptography and statistics, these technologies like multi-party computation and differential privacy come after Google announced its own alternative to third-party cookies. Facebook...
Once Google phases out third-party cookies from its ad-tech business, it won’t build alternative mechanism to track individuals’ behaviour across the internet. The company,...
Competition Commission of India (CCI) has dismissed allegations of unfair business practices made against Google with respect to its advertising platform AdWords. The anti-competition...
Google will offer machine-learning tools to help advertisers create personalized search ads, bid on YouTube ads to achieve brand lift and boost shopping and...
Google’s AdSense and AdWords — the latter of which will soon be rebranded — are now available to publishers and advertisers in Telugu. Publishers and...