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Multiple industry bodies in India call for immediate government intervention following Amazon's tactics exposed by Reuters.
Following the Reuters report on how Amazon India copies products and manipulates search results, US lawmakers demand an explanation.
Indian sellers have long alleged that Amazon plays favourites with its own products; now there's reported evidence.
Microsoft's decision comes at a time when Google and Apple are facing antitrust scrutiny for their existing app store policies.
The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.
While the changes were approved to streamline investigations, some believed that it could also reduce the agency's oversight.
The American antitrust watchdog's own study revealed that tech giants had certain tricks to escape regulatory scrutiny.