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The Broadcast Audience Research Council of India (BARC) India has received 11 responses for its request for information (RFI) to measure online...
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The Broadcast Audience Research Council of India (BARC) India has received 11 responses for its request for information (RFI) to measure online...
This is interesting: The Broadcast Audience Research Council (BARC) India is looking to expand its mandate to audience measurement in the digital space. The...
Indian media company NDTV’s lawsuit against Nielsen for TAM, the audience measurement ratings for television in India, and a joint venture of Nielsen and...
LSE listed Experian Plc is planning to launch its Hitwise Internet Measurement service in India: on the sidelines of the India Digital Summit earlier...
In the time that it took IMRB to launch its Web Audience Measurement (WAM) system for analyzing usage of the Internet in India –...
