News India’s Advertising Council invites comments on amendment to its guidelines for education sector The proposed guidelines direct institutions to ensure that their advertising practices do not make unsubstantiated and unverified claims Sarasvati NTMarch 14, 2023
News Influencers and brands need to acknowledge consumers’ informed trust, says ASCI report What triggers trust among the users? And what are the ‘fails’ and ‘wins’ that keep alive the “influencer-brand-consumer” ecosystem? India's ad regulator ponders in... Sarasvati NTMarch 7, 2023
News Nine reasons why influencers are key to social media marketing today, by ASCI Social media has enabled a space where the audience simultaneously consumes, produces and distributes, the report says Sarasvati NTMarch 6, 2023
News What are Dark Patterns and how do they Influence User Choice On The Internet? Dark patterns aren't limited to marketing claims but are embedded in the UX/UI design of other services across the internet. Here’s more about them. Akshit ChawlaFebruary 20, 2023
News Ed-Tech companies use ads to exploit parents’ guilt: Karti Chidambaram writes to ASCI The MP notes "hard selling" by ed-tech's "marketing machines" as a major harm, and the laxity of 'self regulation' in this sector Sarasvati NTFebruary 10, 2023
News 5 points in the checklist that Ed-Tech companies must tick off while creating Ads: Report The Advertising Standards Council of India (ASCI) has said that ed-tech companies cannot exploit parents' fears or unduly pressurize kids Sarasvati NTJanuary 13, 2023
News Protecting Consumer Privacy Is An Asset To Advertisers: ASCI CEO Manisha Kapoor At #PrivacyNama2022 Kapoor delivered the keynote for PrivacyNama's workshop on privacy-preserving advertising, noting that lines between content and ads are 'blurred' Vallari SanzgiriOctober 21, 2022
News Thailand amends regulations on crypto ads as it tightens oversight on digital assets Thailand's market regulator (SEC) has announced new rules for advertisement of cryto and other VDAs amid similar efforts by India's ASCI MitakshSeptember 6, 2022
News ‘No Systematic Action Against Offshore Betting and Gambling Websites’ in India, Says Report A report studies the prevelance and harms of offshore betting and gambling sites in India, concluding that there's a lot more to be done Aarathi GanesanAugust 11, 2022
News How the Indian Ed-Tech Consortium Plans to Self-Regulate Industry Malpractice The move comes amid rising user complaints and the government's warning to either self-regulate properly or face intervention Aarathi GanesanJuly 4, 2022