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The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 193 advertisements during February 2018. Out of which,...
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The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 193 advertisements during February 2018. Out of which,...
Reliance Jio has launched a its brand engagement platform called JioInteract, which it says is powered by artificial intelligence. As of now, the platform...
Instagram has quietly added the feature of making payments on its app, meaning users can now pay for products and services on the native...
Airtel has partnered with mobile advertising platform InMobi to capitalise its Airtel TV app and advertise to users. Through this strategic collaboration, brands will...
Media agency group Publicis Media has acquired Ecosys OOH, an out-of-home agency based in India. With this strategic move, Publicis seems to be strengthening...
Amid ongoing backlash against Facebook for the use of its platform for fake news, meddling in election, and for unauthorised access to users’ data,...
MakeMyTrip has partnered with Flipkart where the online travel agent’s three brands MakeMyTrip, Goibibo and redBus will leverage the large customer base of Flipkart...
Digital streaming platform Hotstar has announced a subscription tier just for viewing for live sports programmes. This comes on the back of Star India...
Online streaming platform Hotstar has launched a self-service ad tool to facilitate photo and video ad campaigns. The company said that “Hotstar AdServe” will...
Twitter is working on a camera-first feature that will combine location-based photos and videos with “Twitter Moments”, a report by CNBC has revealed. This...