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Interview

In the first part of the two part interview, Srikanth Pinninti, VP Marketing of Myntra spoke about the company’s brand approach and positioning on...

Interview

  Though brand channels on YouTube began as a place to dump commercials, it has now become a destination to engage in brand conversations....

eCommerce

Flipkart-owned online fashion retailer Myntra has launched a year-long Designer in Residence (DIR) program under the Myntra Fashion Incubator (MFI) initiative. The company had first...

Mobile

Flipkart owned e-commerce company Myntra appears to be getting rather desperate when it comes to pushing promotions over SMS: Just over the past couple...

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