wordpress blog stats
Connect with us

Hi, what are you looking for?

S P Balasubrahmanyam’s Family Challenges AI Recreation of Singer’s Voice sans consent

The family of the late singer is seeking an apology, damages, and share in royalty and a one-to-one meeting with the movie officials.

Family of late Telugu singer S P Balasubrahmanyam issued a legal notice to producers and the music director of the film ‘Keedaa Cola’ for recreating the singer’s voice through Artificial Intelligence (AI) without permission, reported the Hindustan Times.

As per the report, Balasubrahmanyam’s son S P Kalyan Charan sent the letter on January 18, 2024 stating the family felt disheartened that his father’s voice was used for commercial purposes without their knowledge. The family is seeking an apology, damages, and share in royalty and a one-to-one meeting with the movie officials. However, Charan in the report said the family was surprised at the movie officials’ dismissal of their grievance and the suggestion of “a media trial as opposed to a legal approach.”

Can AI-generated voices threaten young artists? Charan said he was also worried about how the use of AI to recreate voices of belated singers would impact the careers of budding singers. This concern has been in popular discussion since popular music composer A R Rahman used AI-generated voices of late singers Bamba Bakya and Shahul Hameed for an upcoming Tamil film Lal Salaam. Some people on microblogging platform X, formerly Twitter, said the move may be legal but unethical in nature considering someone’s voice is part of a person’s identity.

On the other hand, Neeraj Roy, Founder and CEO of Hungama, said during the Mumbai Tech Week on February 18 that artists could clone themselves using AI before anyone else and use these versions to their own benefit. Roy said that doing so could save up on their time while helping them engage better with their endorsement requirements. As for guardrails, he suggested that AI could be democratised in a way that allows for ‘leasing’ of clones for a particular period of time. To learn more about this discussion, click here.

Also Read:

STAY ON TOP OF TECH NEWS: Our daily newsletter with the top story of the day from MediaNama, delivered to your inbox before 9 AM. Click here to sign up today!


Written By

I'm interested in the shaping and strengthening of rights in the digital space. I cover cybersecurity, platform regulation, gig worker economy. In my free time, I'm either binge-watching an anime or off on a hike.

Free Reads


Tata Restart website was using the trademark of Tata Sons and the image of Ratan Tata.


The hackers used the fake Facebook ads to target people based in European countries, specially male users, said the report


GPT-4 Turbo with Vision builds upon the foundation of the GPT-4 model, integrating the enhanced token outputs introduced in the Turbo model, and now...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...


Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...


The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...


Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...


Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ