Disney launched an artificial intelligence-enabled contextual advertising tool called "Disney's Magic Words" on February 9. This tool uses "proprietary meta tagging that leverages video intelligence" to analyze scenes from Disney's content library and pair specific advertisements that match the mood and tone of the scene. Six global advertising companies, including Horizon Media and Omnicom Media Group, have signed up as beta partners for Disney's Magic Words. How advertising impacts Disney: Disney+ launched the ad-supported tier for its subscription service in the US in 2022. This was extended to Canada, Europe, the Middle East, and Africa in November 2023. According to Disney's latest earnings call, the ad-supported tier has grown “over 1,000 global advertiser hours” in the first quarter of 2024 (Q1FY24). Advertising is a major contributor to Disney's revenue. The average monthly revenue per paid subscriber rose from $0.70 as of September 2023, to $1.28 as of this quarter as a byproduct of several factors including higher advertising revenue. Similarly, higher advertising revenue was also cited as a reason for an 86% year-on-year reduction in the company's operating loss this quarter. As such, an improvement in the company's advertising offering could further improve the performance of its ad-supported tier and also its revenue. Also read: Earnings Report: Disney+Hotstar Adds 700,000 Subscribers And Rise In Average Revenue Per User We’d Like To Stay In India: Disney CEO Says During The Company’s Earnings Call Reliance Jio-Disney+Hotstar Merge, Duo Plans To Create India’s Largest Entertainment Business STAY ON TOP OF TECH NEWS: Our…
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"Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad...
Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy
Speaking to Medianama, founders of the concerned companies alleged Google was the one not in compliance with the Indian competition regulator's antitrust order.
Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages
According to reports, farmers have also informed that their phones are being put on surveillance, and that they are being notified by the police...
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Views: Response to NPCI CEO’s comments that what is not written in regulations is a no-go for fintech entities
NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...
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