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Explained: Apple’s new App Store policy in the EU and why some developers are unhappy with it

At first glance, Apple’s policy change appears to provide developers with more choices and reduced commissions. But some big names such as Spotify and Epic Games say the changes appear to be little more than mere wordplay.

Source: Apple Press Release

Apple on January 25 announced the biggest overhaul to its iOS and App Store policies yet, allowing alternative app marketplaces (third-party app stores) and payment systems in the EU. These changes are in response to the EU's new Digital Markets Act (DMA), which goes into effect in March and requires Apple and other designated large tech platforms to open up their ecosystem to competition. At first glance, this appears positive for developers as they seem to have more choices and reduced commissions, which is what they've been fighting for all along, but once you delve into the changes, you will find many strings attached to the new policies. Popular developers including Spotify and Epic Games have sharply criticised Apple because of this. What are the two options available for app developers who serve EU customers? Going forward, app developers that serve users in the EU, have the following two options: Option 1: Stick to the existing App Store regime Under this option, app developers stick to the status quo: Distribute apps on the App Store Use Apple's in-app purchase system for payment processing Pay Apple a commission between 15 to 30 percent Developers who would like to continue with this existing regime do not need to take any further action. Option 2: Adopt the new regime  Under this option, app developers have multiple choices: Alternative marketplace: Distribute apps through the App Store and/or an alternative app marketplace. Alternative app marketplaces can be downloaded from the marketplace developer's website. Alternative payment…

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