In this video, MediaNama’s founder Nikhil Pahwa shares his thoughts on a new set of guidelines for the depiction of tobacco products in online content by OTT platforms on May 31, 2023. Pahwa explains what the guidelines state and how this will impact the OTT platform and its consumers. And most importantly, he talks about how applying these rules on OTT platforms is different from applying these rules to movie theatres.
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